The first best scenario is that you’re data drive. You see data first and you make decisions based on it.
The second best scenario is that you make a decision and then attach data to support that decision. (Still sort of data-driven, but doesn’t hold up stating so in a Board Meeting.)
There is no third best scenario so long as there is no data to drive a decision or support one. In fact, the sole focus ought to become on how to acquire the data to make better decisions.
Stay Positive & We’re All Marketers (And Data Leveragers)
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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