It’s always a good strategy to attack from all angles.
Weight loss is best achieved when you eat healthy, exercise, have a peer to achieve it with and so on…
A marketing has better penetration when it’s across digital and real life, targeted to all personas, and taking form in all formats the target could potentially consume.
The trouble that leaders get into is trying to weigh all attacks equally.
(If you have unlimited resources, sure, go for it, but 10 out of 10 times, you don’t.)
A friend is losing weight because they are eating incredibly well but all they do is walk and they post about it on social, but there’s not a dedicated friend they are losing weight with.
A marketing lead of mine has figured out how to take sound bites from a pillar piece of content to apply to multiple personas and used AI to quickly format it into other formats beyond written word.
So yes. Attacking from all angles leads to success more often than solely focusing on a single metric, but trying to weigh all angles equally is a recipe for failure.
Stay Positive & What’s Your Breakdown?
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