You can have the perfectly designed location.
You can have the highest quality product.
You can have a series of top reviews, testimonials and blurbs.
Nothing – not the position of the product or the benefit of it – will be as important as the attitude of the person talking about it, selling it, showing it.
In a world where it’s easier than ever to match prices, match quality, match a web design or an email campaign; it’s extremely important to train the right people with the right attitude of touch.
Turns out the gap is massive between a not so good employee and an epic one.
Stay Positive & People Notice (And Care)
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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