Many a brand are shifting and reshaping their logos to designate social distancing. Audi moved apart its circles. McDonalds split its M. Volkswagen added greater separation between the V and W. And so on.
Some are authentic and some are opportunistic moves and their customers are reacting appropriately.
Which begs the question of when is it an opportunistic move and not an authentic one?
With an easy answer: It’s opportunistic when a brand has always stood still in regard to the meaning behind the change.
A brand that doesn’t talk about, try new things around, and promote beyond the healthy standards, and all the sudden they try making a message about it based on a outside trend – it’s opportunistic.
Which means, if a brand wants to leverage the opportunities in an authentic way, a brand needs to be proactive in many facets and promotional in them all.
It’s the brands that constantly push the edges of their business (all edges), that can be authentic no matter the trend they are leveraging.
Stay Positive & A Tall Order, But A Meaningful One
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