Where To Start?

If you’re ever unsure where to start, begin with the truth.

The truth of how the people you are trying to reach see the world.

The language they use. The perspective they carry. The opinions they hold tightly.

It’s easy to get lost in the story you want to tell.

It’s difficult to land in the story they want to hear.

But worth it. And it starts with the truth.

Stay Positive & Listen And Learn

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Looking Back At It

Will it have been a selfless act?

Will it be something you feel proud of?

Will it be customized to the right audience?

Will it be for some instead of everyone?

Fun thing is that you don’t need to wait until an action you take is in the past to look back at it.

It’s a great way to evaluate whether or not to do something; whether it’s legacy-worthy or not.

Stay Positive & Use Your Brain Power

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Hand Off Point

If the path toward promotions is setting others up for success then we’ve gotta get good at defining, coordinating and excelling at jumping off.

Have you taken the project 90% of the way there?

Is the strategy and the bones and the foundation in place?

Who needs to be part of the hand off?

You haven’t become too attached have you?

Someone else is yelling “TIMBER,” right?

Stay Positive & Build, Hand Off, Build Again

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Early and Out Loud

Good things happen when you arrive early, ship early, reach out early.

Good things also happen when you read out loud, talk out loud, share out loud.

Combine the two and great things happen.

Stay Positive & We’re All Ears

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Has Anyone Else Done It?

The answer is likely yes. Someone else has done it.

But has someone done it who is also targeting the exact demographic, geography or community that you are?

Has someone done it that is targeting the exact demographic, geography or community AND with the same exact product or service you are?

It’s easy to forgo bringing an idea to life because someone else has already done it.

But that doesn’t mean it wouldn’t be valued by those in your tribe.

Stay Positive & Proceed

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While You Can

Enjoy it while you can.

Craft and send the email while you have downtime.

Work on the project in that window of time you have open.

Start your outreach campaign in that pocket of time you have before your meeting starts.

Appreciate the little things in that moment before the big things take priority again.

There’s no shortage of time to make the most of.

Stay Positive & Get It Done, While You Can

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The Best Day To Hit Send

That day was yesterday.

The next best day is today.

Hit send on the outreach email. Hit send on your art. Hit send on making a new connection. Hit send on your idea. Hit send on a blog post.

Stay Positive & Tomorrow, Hit Send Again

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