Author: Garth Beyer

The beauty about word of mouth marketing is that it’s exponential. One friend tells ten. Those ten friends tell ten of their friends. And so on.

Nearly every guest who has a remarkable experience with a brand goes on to talk to others about it.

Very few will ever share a Facebook ad they see with another. And, if they do, it’s not because it appealed to them; it’s because they thought the product or service might appeal to another.

One Facebook ad rarely leads to multiple purchases from one person seeing it, purchasing and then recommending it to others and then they purchase it because of what the first person said about the ad.

While there’s certainly value in running awareness and conversion ads, there will never be enough ad spend available to reach maximum potential on a 1-1 basis.

But a 1-10 basis, there’s definitely enough money to support that. In fact, it supports itself once you get it going.

It’s worth double checking that you’re spending more on adding value to one’s experience than you are on trying to get them to experience your product or service in the first place.

Another look at it: Spending money on ads to get people to visit your store will increase the number of store visits, but either you will run out of ad money or first-timers before you turn a meaningful profit. Unless, you’ve spent enough to make their experience remarkable enough to talk about.

People (and their experience) is the single best investment you can make to compliment your ad spend.

Stay Positive & It’s All About The Blend

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They might not call it a skill. LinkedIn might not offer it as an option to add to your profile’s “skills.” It might not even feel like a skill.

But most actions that lead to meaningful momentum are skills.

It might be the skill of overcoming adversity or challenging fear. It might be the skill of coding or the skill of reading a room.

And, of course, since it’s a skill. It can be learned, exercised, and improved.

Stay Positive & No Cop Outs Allowed

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Is it a brand? Are you advocating for a change in policy? Are you promoting a product?

Or maybe we’re looking at it wrong. It’s not “what,” it’s “who.”

We can have everything we want in life (for ourselves and the brands and organizations we work with) by helping enough others get what they want in life.

The ones who make it are the ones who are champions of other people.

Maybe there’s an Apple inside all of us.

Find the others. Be champions of them.

Stay Positive & People Make The Change

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There are so many trends to try out. So many giveaway ideas. So many packaging designs.

You can do all the research you can to get the right trend for your business, the right giveaways to go viral, the right packaging design that catches someone’s eye.

But you still can’t do it without a guess, no matter how educated of one it is.

Trying something new isn’t just a consumer mentality.

And even if it was, how can they try something new if you never do?

Stay Positive & Out With The Same Ol’ Same Ol’

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Buttoning all the way up doesn’t leave much room.

In fact, sometimes it’s more restrictive and even suffocating if the fit isn’t right.

Leaving at least one button undone is an option; it’s also a posture.

The posture of one that’s open to ideas, yes, ands and candor. One that’s ready to pivot and turn their head to see more possibilities.

Certainly make sure the work is buttoned up, but perhaps it’s best in the long run to not button up so far as to hamper the work rather than help it.

Stay Positive & Don’t Get Me Started On Zippers

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Feeling of doubt and fear.

People telling you to reconsider.

Being worried of the potential outcomes.

A growing list of sacrifices.

These aren’t bad signs. They’re good signs.

Signs that you’re thinking the work through, getting ready to leap and willing to go through the dip to make a difference.

Stay Positive & See The Good

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Most cases are made better by caring more.

The grocery clerk who cares more than her colleagues is going to do better work.

The author who cares more about his novel will write a better story than one who does not.

There’s a problem with caring more, however. Such as…

It doesn’t do good to care more about what the critic thinks than one’s fans.

It’s harmful to care more about making a dime than deserving one in the first place.

It’s no good to care more what others will think of your work than what impact the work will have on the world.

The coat of the wrong kind of caring can be a heavy one, detrimental even.

Better to care better than to care more about the wrong things.

Stay Positive & Focus Your Heart

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