Why Try To Get Out Of Your Box, When You Can Use What's In It?
There will be times that we need to just eat it.
It might be eating a cost that we never told our customer about.
It might be eating an apology about something that we know we’re not to blame for.
It might be eating a comment that we want to say but know will hurt another.
When we eat it versus serving it up for others, we build loyalty, trust, and care.
Stay Positive & Hungry
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Facebook might be the popular platform to get a message out, but it might not be the right on.
An announcement before a movie starts has guaranteed exposure, but it might not be the right place for it.
The beautiful thing about the right platform–actually two beautiful things.
The first is that platforms can be tested to see if they are right for your message. Unless you choose reallllly poorly, the worst that can happen is people think of your message as an interruption and they forget about you moments later.
The second beautiful thing is that when it’s the right platform for a message, you know it’s the right platform for the message. People tell you they heard about you from X.
Until you have that happen, keep trying different platforms.
Extra: There are likely platforms you’ve never considered before. Neighborhood apps. Sketchy, but on-point forums. Reddit. The library. Etc.
Stay Positive & Keep Spreading Ideas
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Being jaded is another way of admitting defeat.
Jaded means you’re maybe not pleased with the situation, but you’re content with it.
Being jaded can leave you standing still.
If you find yourself saying “Or maybe I’m just jaded” then it’s worth thinking about the work differently.
What would happen if you were naive again? Or if you looked at things as glass-half full again? Or if you left the work to start something new jaded-free?
Stay Positive & Jaded Is A Choice
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Ready for war?
It doesn’t really matter what the war is against, more than half of every battle will be cleaning.
To brew the perfect beer, everything has to be regularly cleaned and properly sanitized.
To perform the perfect surgery, it’s just the same.
To procure the perfect novel, it needs to be scrubbed clean of worthless words.
Stay Positive & Remember To Wear Gloves
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There’s a lot of good things happening in others’ lives. Fun things. Notable things. Memorable things.
It can be easy to become envious.
Lest we forget there are two sides to every coin.
There’s little that builds trust up as quickly as treating someone with the respect, empathy and care you would as if you knew just how much they were struggling.
I call it the extra golden rule. Treat others the way you would want to be treated if only they knew all that you have to work through each day.
Stay Positive & Golden
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Swerving is an effective tactic to avoid an obstruction.
Note: It’s a tactic, not a strategy. It helps us in a moment, but not the long run. And a tactic is only effective as the intentionality behind it.
Swerving away from your brand purpose or swerving in another’s lane is dangerous on the road and in marketing.
Stay Positive & Stay True
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They’re really one in the same: your heart and your art.
And one thing is certain about both: You won’t be able to make the change you seek to make my holding onto it.
You’ll be amazed at the responses you get when you finally put it out there.
Stay Positive & Give Yourself Permission
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