Why Try To Get Out Of Your Box, When You Can Use What's In It?
Different but familiar.
That’s what every brand needs to go for if they want to get attention, make an emotional connection, and build brand loyalty.
Some call it differentiation and relevance.
Others call it the unique selling proposition and connection.
It doesn’t quite matter what label you put on it; what matters is that you have it.
How are you combining the two?
Stay Positive & Maybe Better Asked, Which Are You Falling Short On?
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There’s a reason you don’t see Sam Calagione slinging beers behind the bar or Howard Schultz making a mocha.
If a business is to succeed, leaders need to be making connections.
For larger companies, that falls on the executives. For medium companies, there are likely special events coordinators and other types of community ambassadors who are making connections while the work gets done.
For most of us, though, that work is done by the same people who are slinging beers and making mochas.
In a world where we have to wear so many hats, lets never lose sight of the two that are most important.
The one of doing the work that matters and the one of connecting with others through the work.
Stay Positive & Less Of A Balance, More Of A Blend, Really
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There are rock star athletes and happy people who only workout 20 minutes per day.
Same can be said for authors who simply free write for 15 minutes every weekday or podcasters that switch up topics, but record no matter what every Thursday.
Sure, content matters, but not as much as we convince ourselves.
What matters more is that we do the work we do consistently. That’s what creates value and loyalty and trust. And what’s success without those?
Stay Positive & Make Routine A Good Thing
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Everyone is struggling, fighting their own battle.
They have bosses breathing down their neck and friends putting pressure on them.
They have high hopes and hiccups throughout the day.
They’re trying to make a difference, get their work done and put some meaning into the world.
The best we can do is ask ourselves what we can do to make the life of the person we’re interacting with easier.
It forces us to put ourselves in their shoes, have empathy, and understand the world they’re working to make a difference in.
Only then can we really begin to make things easier.
Stay Positive & Remember, What Goes Around Comes Around
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Simply put, you can’t get by with being the one who asks all of the questions.
To connect to others, you need to be inquisitive and to listen and have empathy, but there’s another thing you need to do.
You need to open up, answer questions and put yourself out there, too.
To be totally selfless, we actually need to shine a light on ourselves for others in addition to shining it on them.
Stay Positive & What’s Your Story?
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That’s the challenge of building any business/tribe. The sooner you can make people feel part of the endeavor …
Very few can build something and have people come these days. It’s more about inviting people to come before you start building.
Stay Positive & Yes, It Requires A Lot Of Vulnerability
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When something seems to take a lot of time, it’s usually not the doing that takes forever; it’s the deciding to do.
A few hacks:
Stay Positive & Do More With Less Time
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