Why Try To Get Out Of Your Box, When You Can Use What's In It?
Making the worst work is pretty easy.
First and foremost, you succeed when you don’t make it at all.
But, the best work, that can be easy, too.
You succeed when you keep your promises.
That’s all people are looking for you to do.
Make a promise. Keep it. Then make another. Keep it.
Stay Positive & Repeat
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The idea you finally launched, it’s not ever lasting.
Nor is the fear of needing to come up with another one.
That fella who has been visiting your venue since day one … there’s bound to be a day he stops entering your door.
The woman who has been teaching kindergarten for 30 years might decide it’s time to move onto something else.
Everything has an expiration date.
It can be hard to buy that when it comes to something that’s working in our favor, but it’s vital we believe it when it comes to pain or frustration or struggle.
It’s only temporary.
Stay Positive & Hang In There
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Thankfully, when it comes to dumbness, it’s a temporary condition.
But it is a condition everyone must suffer as they pursue something bigger than themselves.
If the change you seek to make didn’t require smarts, it would have already been done and we wouldn’t need you.
It hasn’t, though. And we do need you.
Need you to run into situations where you’ll feel dumb, make decisions you’re unsure of, and raise your hand to ask a question you know everyone in the room knows the answer to but you.
We need you to feel dumb. Temporarily.
Stay Positive & It’s A Sign You’re Still Moving Forward
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At one point the coffee shop used to try serving more than its kitchen could handle.
At one point the brewery tested out what it was like to make sour beer.
At one point the comedian was a lawyer.
At one point I wore skinny jeans.
The idea of there being a version that you used to be isn’t a mark of failure. Often times, “at one point” is actually referring to a time that we were brave, that we took a leap, that we became a better version of ourselves.
There’s no need to get hurt when someone reminds you of what something used to be or how someone (you?) used to be. At one point, we were all lesser off than we are now.
Stay Positive & At One Point, We’ll Be Better Tomorrow Than We Were Today
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When everything you do becomes your story.
When every design of yours adds value (or doesn’t).
When all the interactions one has with you, your brand, your people, your packaging either makes or breaks the chance they’ll ever return.
When everything matters, it’s important to treat the work like theater. To direct people and give attention to every detail so it all dances together in the narrative the customer is telling herself.
It’s about knowing how to handle something off-the-cuff when a step is forgotten.
It’s about speaking from the heart and less about memorizing a script.
It’s about the thoughtfulness around one’s experience than what you hope they leave feeling.
Theater is about communicating through a combination of elements from lighting to music to gestures and speech. Everything matters.
Stay Positive & Let The Show Begin
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Our mission is to reduce the time of a disruption as much as possible.
If there’s static on the radio, how long before you turn the dial?
If there’s someone on their phone during a meeting, how long before you ask them to put it away?
If your supplier isn’t listening to your needs, how long before you fire them?
Those who will succeed do well to remove or reduce disruptions at an increasingly fast rate.
The real skill, however, is to notice that something is a disruption, to not sugar-coat it, to lean in on the reality of what it takes to make great strides forward.
Stay Positive & Professionals Don’t Have Time For Disruptions
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Big moments get all the hype.
Everything supposedly leads to them. We showcase them. The news covers them.
We remember big moments more easily and it feels good to have created a big moment.
But small moments deserve more attention.
They carry us when we’re at our most insecure. They repair us. They give us hope.
We hang onto little moments when they happen – unlike the big ones which quickly go away as we look to “the next big thing.”
Little moments make those who they impact feel as good as those who made them.
Little moments show our humanity.
When in doubt, focus on the little moments more.
Stay Positive & It’s The Little Things Moments
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