There’s plenty of learning you can have prior to a launch, but there’s a threshold.
There’s also a difference in the type of learnings and the return on those learnings before and after a launch.
Do the prep work necessary to GO, but understand there’s always a point when the learning after launch is more valuable than the learning before launch.
Every teacher, ecommerce business and brand get the most learning after they start teaching, start selling and start connecting.
To a degree, we all wear our hearts on our sleeves. We can’t help but show our emotions because they’re integral to connecting us to one another–an internal drive that’s out of our control.
But there’s more than our hearts out there. As marketers, we owe it to see and listen and responsibly respond to the other items people wear on their sleeves.
Take status for example. It doesn’t take much to see who is trying to increase their status (which again, is human, not a bad thing).
They’re the folks who might put a toe over the line. There is more for them to talk about and flaunt. They leave items out for people to see rather than tucking them away or tossing them.
Or consider the desire to escape.
The people who are hooked on story or are one of the few who make plans to go out on a Monday evening. They’re the happy hour organizers and those who make others feel calm.
There are visible signs that lead to greater insights than “this person loves coffee” or “this person makes a lot of money” or “this person has a heart of gold.”
The most efficient way to grow a business is to make promises and then keep them.
It’s to treat every commitment like a contract that can’t be broken.
The moment you step back from a promise you’ve made (2-day shipping, having something in your colleague’s inbox by 11 a.m., “you’ll love this or we’ll find one you do”), people lose trust in you.
There are too many options out there for people to waste time on trusting you again and engaging in a new contract.
Some subconsciously know this, so they promise less. And in the process of underpromising in hopes to overdeliver, they fail to meet the promise at all.
If you were asked to describe your marketing, what words would you use?
Attack, penetrate, interrupt, swindle, scare and ignite is a different strategy and has a different result than resonate, communicate, balance, attract, inspire, add value, and spread.
Does the marketing you’re doing align with the words you want it to?
Stay Positive & Better Yet, How Would Your Target Describe Your Marketing?
There are many styles of working that people deploy. If you’re ever curious what their work mindset is, pay attention to what they brag about.
Do they brag about the hours they put in, the fact they came into the office over the weekend, that they missed a happy hour because they worked, that they were the ones who had to turn the alarm on because they were the last to leave?
OR
Do they brag about how efficient a project was, how they were able to automate a component of a project, that they delegated a task so they could focus on a more important piece of the work, that they were able to get their work done like a professional so they could make it to their kid’s birthday party early?
We have a right to brag–it connects us, validates our efforts and can motivate others.
However, the choice of what we brag about is also ours.
Stay Positive & Are You Choosing What Makes You (and Others) Feel Best?
