Author: Garth Beyer

Contrary to popular belief, marketing isn’t often about the money.

It’s not all about the pricing system or how much you have to put behind FB ads.

It is, however, more about the staff you decide to hire, the website copy you write, the spiel you stand by when your family asks why the heck you’re doing what you’re doing.

It’s also the journey you share with your tribe and how much you let them be part of it.

Then there’s the way you dress and how quickly you respond to email and how often you’re there when someone needs you.

It’s all a signal and the collective signal is the most important part of what marketing is or isn’t. Money plays a role, but not as large of a one as we might think.

Stay Positive & Clarity With Consistency Is Everything

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We don’t actually take two steps back after a step forward.

It certainly feels like it.

We feel uncomfortable and vulnerable and like we have to do the same thing again to get ahead.

But the reality is different. We might have to take a similar step, but if it didn’t work out before, we have to step differently now.

Forward movement is forward movement, and forward movement can put us confused and concerned about being on the right track.

That’s totally okay.

In my mind, you can’t be two steps back, but you can be two steps behind where you could be if you had kept moving forward in the face of adversity rather than letting it halt you.

Stay Positive & Dance (Forward) With The Feeling

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There are people waiting for you to launch, start, open and make your work available.

There are people waiting to be part of you tribe and connect with one another.

There are people waiting to elevate their status with the use of your product or service.

There are people waiting for you.

You know how much waiting stinks, right?

Stay Positive & Let’s Go

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Having empathy isn’t about sharing your story of struggle.

Everyone has one (or multiple).

It’s not about swinging their vote by sharing how you’re lonely because everyone is a bit lonely and wants people to come to their side, too.

Nor is it about showing your passion for something. Everyone has a passion for something, even if it’s not immediately noticeable.

Having empathy is about reveling in the emotions and stories others are telling themselves.

It’s not about sharing your stories and telling them how you want them to feel.

Stay Positive & Still Think You’re Empathizing?

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Here’s a question you could spend 15 minutes meditating on.

What’s the biggest motivation for you right now?

The thinking you go through for your answer is almost as powerful as the answer itself.

For me, my answer involves aspiration and pride. It makes me think of being the person someone special could love and be proud of.

It’s powerful stuff if you’re willing to revel in it.

Stay Positive & Go Ahead And Answer

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If you tried starting a new habit last week, it’s unlikely you would have kept up with it.

Same could be said for trying to start a habit with the summer solstice or St. Patrick’s Day or your grandmother’s birthday.

But new years, new years is an opportunity like no other for the next 364 days.

Sure, the first best time to start whatever habit you’re considering was years ago. But today is (truly) the next best time. (HT Daniel)

Stay Positive & What’ll It Be?

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It’s not about how small you can make your audience; it’s about how small you can make your largest audience.

Your restaurant may only be able to hold 200 people. So who are those 200? Be choosy.

To meet your goal of making a passive $20k per year, you may only need 600 people to subscribe to your live stream. How would you define the best 600?

And to get your name on a ballot and win, you may only need 10 people to tell 10 other people. You’ll want to choose those first 10 wisely.

So who are those people? The one’s who you can care for, nurture and who will help you succeed.

Stay Positive & Smallest Largest

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