The Referral Gap

Referral Gap

It’s no doubt that the better you treat your employees, the better they treat your customers and the better your customers treat your business.

Be it starting from scratch or trying to convert your current employees into better employees – well, it’s a frustrating and often scary gap to cross, especially when the current batch is slightly less than competent.

Many owners will only give their employees one shot. An owner will spoil an employee, reward them abundantly, attempt to share their passion and motivate them, but at the first slip-up, the owner frantically abandons their mission.

But to cross that gap, one must cross it.

One must continue to show respect, share passion and incentivize far past a few fires. That continuous action is what creates your story, a story other passionate (and more competent) people are waiting to hear.

(Aside, you could also pull a Zappos and make an offer; an offer to bail, leave, quit the training if they are not into it. That’s one way to guarantee adapt employees.)

If you wish to work word-of-mouth marketing in your favor, there’s no question that you have to find a way to hire or develop the best employees. They will make or break you.

 

Stay Positive & It’s A Gap Worth Crossing

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One Foot In Reality

One Foot In Imagination

By default we must have one foot in reality.

We’re living human beings. We don’t have a choice.

We do, however, have a choice of where we put our other foot.

Many people put both feet in reality.

Others try putting their other foot in another’s shoe.

Still others – Einstein, Rothko, Robbins, Hesse et al. – have kept one foot in a different world, an imaginative world, often a world they created.

Each morning you wake up and have a choice of where you put that foot. It will change the way you work, interact and think.

If you want, it could be for the better.

 

Stay Positive & See You At The Edge

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Freedom

Freedom

Freedom means lots of things to different people.

Today kids will be screaming with the idea of a different kind of freedom.

Tomorrow you’ll be free to research every option before you decide on a purchase.

The next day someone will feel free to share their opinion in the comments section of the last post you wrote.

What if we created a space for freedom. Freedom to know all one would want to know. Freedom to experience a product or service before purchasing. Freedom to have it in whatever color one wants. Freedom to not get it at all.

With so many options available, is it clear you still have the freedom to choose?

 

Stay Positive & Let Freedom Ring Or Buzz Or Bop Or Whatever

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Drama

Drama

Too often we confuse attention with connection.

If you want attention, use drama.

But if you want long-lasting connection (not just temporary attention) then you’ll have to exchange drama for something a little more meaningful.

 

Stay Positive & Drama Doesn’t Have To Exist If We Don’t Want It To

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“I’m Trying To Learn”

Teacher Student

You ignite a distinct dynamic teacher-student relationship when you are ever attentive and forward about your effort to learn.

Once teachers (not just public school, but friends, fathers and alike) begin to teach, it’s a short leap to getting frustrated and just doing it themselves.

When you come out of the gate and regularly remind the other that you’re trying your darnedest to learn, you simultaneously break down unnecessary (and often hindering and hurting) barriers to the process of teaching.

Sometimes you need to be as aggressive of a student as one may be a teacher.

 

Stay Positive & Nothing Keeps Another Humble Like Hearing “I’m Trying My Best.”

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The Value Of Decreased Usage

Stronger Connections

Though fewer people are watching television, it’s becoming more valuable due to ones ability to share and connect with others around it. It is so much more than your family sitting around a TV, chatting during commercial breaks of Friends. Now it’s you and 50 of your closest friends texting, snapchatting, and tweeting about the real-time Game of Thrones plot-twist.

Less use doesn’t always mean less value. Sometimes it means more.

 

Stay Positive & Don’t Be So Quick To Hit The Power Off Button

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When Your Idea Isn’t Chosen

Startup Weekend Results

As often as I don’t care to imagine a negative outcome, let’s do it as an exercise.

Let’s say your idea is pitched with 19 other ideas. Only five get chosen. For the 15 who don’t get chosen, they have three options.

  1. Run. Give up. Throw in the towel.
  2. Figure out how to support the five who got chosen.
  3. Choose yourself. Go make it happen without a voted approval.

Which do you choose?

If you guessed a combination of two and three, then you’re on point. The thinking that you can only choose one is often what leads entrepreneurs to choose the first option. They don’t realize the potential of themselves or those around them.

As ol’ Zig said, you’ll have everything you want once you help enough other people get what they want.

 

Stay Positive & Sometimes Choosing Yourself Means Choosing Others

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