Author: Garth Beyer

If you weren’t doing what you are, what would you pay to be doing it? What would you give? What would you be willing to sacrifice to do it?

If it’s nothing or not much, then what you’re doing isn’t essential.

Do a spot check.

Are you passionate about it?

Are you good/skilled/talented at it?

Are you doing it for the greater good?

If any of those are a “no” then what you’re doing isn’t essential. You might be on track to doing what produces a “yes” for all three questions, but you won’t know until you step back and evaluate.

If you’re not doing the essential, than what are you doing?

 

Stay Positive & Do More Of What Makes You Most Happy

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Here’s an interesting test. Ask your friend or nearest co-worker what book they think you’re reading. It doesn’t have to be specific. If they just tell you a genre or a topic, that’s fine.

Their response will give you insight into how much authority you hold on a particular subject. If you’re consuming information about a specific topic, it’s likely you’re sharing it with friends, family and your sphere of social connections. (And if you’re not sharing it, what exactly are you doing with it?)

Information really is power. Not just in power to act on the information you consume, but power to get others excited about your endeavor and inspired to begin or endure their own.

Leading as well as gathering support begins with showing you care about something, deeply.

 

Stay Positive & Why Care Any Bit Less Than Deeply?

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Every habit, good or bad, has a trigger.

The process of changing a poor habit or making a good habit better isn’t in altering the behavior, it’s in altering the trigger.

When you go to the source, you can switch the behavior that follows.

Farmer’s market may currently mean cinnamon roll, but you can change it to mean fresh sweet potatoes. The alarm in the morning may trigger you to check Facebook, but switch the trigger to remind you to stretch.

It’s easy to just skip the triggers altogether; don’t go to the Farmer’s market or have a morning alarm, but easy is not the point; better is.

 

Stay Positive & Better Life Comes From Better Habits

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“Biggest Sale Ever” and “Best Coffee In The World” and “#1 Customer Service” are all hype.

Hype can help in the short-term. It’s a way of shouting at the world. It’s a way to get attention.

However, what makes hype work in the long-run (and essentially what makes a business successful) is a consistent and differentiated promise – a promise so powerful it becomes the hype.

If people aren’t excited about your promise, make a bigger promise.

 

Stay Positive & An Emotional Promise, At That

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We used to be in love with the carbs and the sweetness of cereal.

Then, what feels like overnight, cereal stopped being our breakfast go-to and steal cut oats were, yogurt parfait was, four egg-whites were. The story we wanted to tell ourselves changed and brands are trying to adjust by adding protein flakes, berries and extra this and extra that.

The problem is that while the story we now tell ourselves about breakfast has changed, the story of brands that sell product like breakfast cereal haven’t.

You can change the product to align with stories your target is telling themselves, but that doesn’t change the story you’re brand is telling. McDonald’s going into salads and parfaits doesn’t change the story McDonald’s tells. People see through it.

So you have to decide whether you’ll stick to your story and your product and see the newest story as a fad that’ll die off or you position your brand and tell a new story.

 

Stay Positive & No One Said Marketing Was Easy

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There are two variables that make for fantastic advice. Oscar Wilde once said there’s nothing to do with advice, but pass it on. For most advice, that’s true because it lacks specificity and authority.

Specificity: When you’re specific, you build your credibility. When you speak in a way that is keenly understood by the other party then they’re more likely to follow the steps you’ve set out for them. Most advice is often ambiguous, general and not at all specific.

Authority: There’s a large difference between “Hmm. Yea. It might be a good idea” and “Yes. That’s a great idea.” When giving advice, you must be clear, stern, and authoritative; that is what builds trust. When you give definitive advice, there’s no reason for the one seeking advice to check with another person.

If someone has to ask you to explain your advice or if immediately after you give it to them, they go ask another person, you didn’t give valuable advice.

They’re counting on you. Be specific. Be authoritative.

 

Stay Positive & Be Counted On

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