Author: Garth Beyer

I’m often asked how I do so much. Or, worded differently, how the hell do I find any time to rest?

My answer is a simple and essential one.

I am my most important asset and I treat myself as such.

I perform best with 7.5 hours of sleep. I can mentally handle the series of disruptions throughout the day because I clear my mind in the morning with meditation and clear it at night by journaling. I eat multiple healthy meals a day to sustain my body through the work I put it through. The list goes on of ways I ensure my mind and body are strong.

If you’re trying to optimize your work, start by optimizing yourself.

Can you do it all by cutting back on sleep, skipping breakfast and not taking time to think and relax? Sure.

Can you do it all really really well by cutting back on sleep, skipping breakfast and not taking time to think and relax? Not a chance.

You are your most important asset.

 

Stay Positive & Start Acting Like It

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Expectations and poor communication is usually to blame for your work frustrations.

Not their expectations and lack of clear communication, but everyone’s at the table.

Yes, yours included.

The talented managers I see most employees reach out to merely listen to what is happening and find the weak spot in the communication between the parties. They usually find what wasn’t said while you’re focused on what was said.

Consider that every person you’ll interact with at work is likely having someone push them closer to the flame, and it’s uncomfortable to have more responsibility, bigger expectations, and more anxiety about  potentially screwing up.

Discover what expectations the other has as well as the distant others’ expectations of them. Once you acknowledge that, it’s easier to see where that missing communication piece is; not what she or you said, but what wasn’t said and needs to be.

 

Stay Positive & Proactive Communication Is The Cure To Work Frustrations

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There’s a gripping fascination in society with the idea of starting.

Starting can be easy or it can be difficult based on what your lizard brain is telling you.

“It’s too easy… so why bother?”

“It’s way too difficult, you’re not good enough… let’s wait for something easier to come along.”

Of course, this is you telling yourself these things and it’s tough to break from it.

Better than thinking about where to start, I believe, is to consider where do you want to finish?

When you decide what the end result will be, the level of difficulty of starting doesn’t matter because you know where you need to start to get to where you want to go. Period.

Figuring out what that finish line looks like is much more consistently motivating. It helps you decide whether what you’re doing is the right thing or not. Merely ask, will doing X get me to my end goal? If yes, continue. If no, quit it.

Determine where you want to end up and what that looks like.

It makes starting a hell of a lot more rational and less fear-filled.

 

Stay Positive & Think Finish Line, Not Starting Line

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Most marketers want to do the saying while everyone does the hearing.

Smart marketers do the hearing of what the target is saying.

Before you hit your next post, send your next tweet or email, ask yourself, “Is this what the customer wants to hear? Or is this just something I want to say?”

The impact you’ll make will leave your audience doing all the saying.

 

Stay Positive & Listen, Linda, Listen

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As a leader, your actions will speak louder than your words.

But the words you choose to use are determined by the actions you plan to and are taking.

If you say one thing and then say another, you lose trust in your employees. It’s as bad as saying you’re going to do one thing, but then do another.

The smartest thing a leader can do is get as clear as she can about the path the business is going down, even if it’s not the best path.

Clarity, certainty and communication around the vision is essential.

 

Stay Positive & It’s A Lot Harder To Re-Convince Employees Because You Weren’t Sure In The First Place

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There are brands that only listen to the chant of “what do we want and when do we want it.” They wait until their target yells at them to listen. That, or they wait until revenue drops to the point where they have nothing else to do but listen. Businesses like these mail out comment cards.

Then there are brands that create a culture of listening. There’s no reason for the disgruntled customer to fill out a card because the staff member is asking questions, taking note and reporting to the right people.

There’s no need to wait until competitors have a noise-reduced-thingy-ma-bob and the target demands the same from you when you have service-men asking what would make the thingy-ma-bob better when they’re installing or repairing. In this case, you set the trend.

It’s great to come up with creative ideas in marketing and within your business structure, but as a brand grows, it’s often forgotten to add an element of listening to each and every tactic.

If you’ve ever wondered, “how can I make this better?” you don’t often need to ask, just listen.

 

Stay Positive & What Are You Doing To Create A Culture Of Listening?

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