Why Try To Get Out Of Your Box, When You Can Use What's In It?
When you look at all the little things you can change to be a better you, it actually looks big.
Better to ask yourself today (right now?), what is the one little thing that I can change?
Too often we settle for listing all the little things and changing none of them.
Why?
Stay Positive & Find The Little Thing, Change It, Then Find Another
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Situations can easily constrict your creativity.
“We’re not going to make it through third quarter” is a preventing mindset that puts a stop to “What can we do differently to succeed past third quarter?”
Instead, better to say, “Given our current situation and how we do things, we won’t make it through third quarter.”
That opens up a dialogue, it invites creativity, it provides some breathing room for people to alter their previously held beliefs of standing still to begin moving forward in a new direction, toward a new situation.
Stay Positive & Don’t Stand Still
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The smartest thing one can do after reading a book is to act on the newly obtained information.
Too often we read books that are meant to propel us in our career, in our love life, in our world, but don’t because we remain inactive after we close the cover.
While we have every intention of putting an authors advice to work, we more often think about the next book we’re going to read and all the things we have yet to do today.
Better, I believe, to take 5 minutes and apply the knowledge you just spent time acquiring (before it is forgotten).
It’s not to say your action needs to be taken at work. It can be as simple as sharing the knowledge in a blog post or calling a friend who you think the knowledge can help.
You can’t call yourself a professional if you don’t do the reading.
You can’t call yourself an artist if you don’t find an application for what you have read.
Stay Positive & You’re An Artist, Right?
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The key to being a success isn’t waiting for the largest opportunity to get in front of as many people as possible; It’s choosing a craft that you’re happy to do when the seats are empty.
The gut check of any artist is if no one shows up, do you still perform?
If the answer is no. It’s time to go find your real passion.
We’re told when we’re little that the true test of our character is what we do when no one is watching.
The true test of our passion is what we do when no one is willing to watch.
Do you still perform?
Stay Positive & People Show Up After You Do, Not Before
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On this episode of In The Box Podcast we gave advice to those who are about to take a leap, discussed what it means when someone says one needs to be “more human,” what we buy online, how to respond to someone who you were supposed to follow up with weeks ago and not one, but two tips on how to not stress out about not remembering an idea you didn’t write down. Enjoy.
Episode 54: Leaping, Forgetfulness, Being Human And More
Leaping – What advice do you have for people who are about to take a leap?
Being human – What does it mean when someone says to be human?
Online – What do you buy online?
Forgetfulness – How do you respond if you forget to communicate with someone you said you were going to communicate with?
Bonus – You think of a great idea but can’t write it down — one tip on how to not fret if you can’t remember the idea later?
Stay Positive & Join Others In Subscribing To In The Box Podcast
It’s easy to believe we only need to try something once to get a decent understanding of it.
You don’t need to watch a movie twice. Watching it for the first time will leave enough of an impact on you.
You don’t need to try brussels sprouts a second time. It only takes one test to know you don’t care for them.
We often take this idea of firsts into our marketing: no need to market for second chances.
The reality is that there is so much marketing around getting people to try something once (sampling programs) and tactics to get people who love a brand to keep coming back (rewards programs) that there’s now a massive opportunity to market trying something a second time.
If you think about it…Most people who watch a movie a second time catch subtleties in the film that they appreciate. They find value in having that knowledge and they share it with friends to gain a bit of their respect. Then, all the sudden, that movie becomes their new next favorite.
As for the sprouts…I’ve never met someone who said they love brussels sprouts who has always loved them. It has always been, “I used to hate these things, but now I love them.”
There’s a massive opportunity to market seconds.
Stay Positive & You Don’t Need To Change The Product Either, Just Tell A Different Story
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Relevance isn’t a destination.
Each day your target is changing. They’re voicing what they care about. They’re sharing what they’re doing differently today than they were yesterday.
What’s relevant today may not be relevant tomorrow.
It’s our job as marketers to remain relevant, not just be relevant.
Stay Positive & Smart Brands Follow The Relevance
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