Author: Garth Beyer

is a reminder to leap.

And tomorrow, we’ll be on our own to remind ourselves and each other.

 

Stay Positive & Together

Photo credit

Care is an emotion that’s tough to fake.

It’s a feeling that is easily detected.

Care is a mentality that’s stronger than fear.

It’s a sensory experience that requires no history.

One doesn’t need to be size 11, age range 25-34, make an income of $50,000 a year and have a dog for you to care about them. When you strip your marketing down, there’s either nothing or someone who cares.

You are your most powerful marketing tool.

 

Stay Positive & Care… And You’ll Win

Photo credit

It doesn’t take much for us to be proud of ourselves (today).

More often than not, at the end of the day, if we put out a few fires, we feel proud of ourselves.

If we react to the urgent and get back to equilibrium, we feel proud of ourselves.

If we give a little to someone else or sit and listen to a friend, we feel proud of ourselves.

10 months from now, we won’t remember these moments of urgency, of firefighting, of caring for a hot second.

A smart question worth asking is what can I do now that I’ll look back on in 10 months and feel proud I did it.

 

Stay Positive & That’s The Line Between Making And Making A Difference

Photo credit

At every PR event, seminar, breakfast I go to, I inevitably hear complaints about the C-suite of the business not caring about measuring qualitative variables. Some clients still don’t believe in PR. Some clients don’t care about impact or target – all they care about is sales. The list of trials and tribulations (complaints) goes on.

These attitudes by a business’s decision-makers don’t bother me, or, more importantly, their attitudes toward my profession doesn’t make me dislike my profession.

Here’s the truth: Those in the PR industry will always be ahead of those in the C-suite, of those in the R&D department, of those private investors to a business when it comes to our industry.

As soon as the entire business gets on board with what we’ve been telling them for the last five years, we’ll have discovered something else, we’ll want to test something else, we’ll have shifted our beliefs to something better and the cycle restarts.

We can complain…or we can keep pushing marketing until are worth is obvious. This isn’t to say informing and inspiring businesses to support PR and social media will ever get easier. I’ve already made it plain that it won’t. It will, however, make it more rewarding.

If you’re being put off by clients’ and businesses’ slow move to embrace PR and social media, the marketing industry may not be for you.

When you can wake up each day and know you’ll be dancing up a hill (sometimes it’s easy, sometimes it’s nowhere near easy) and you’re fine with that, then you’ve found your industry.

 

Stay Positive & You’re Called A Professional For A Reason – You’re Supposed To Know More

Photo credit

It takes vigor to get up each day and bring ideas to the edge.

Time and time again there will be those who play devil’s advocate, who give you a reason to quit, and, sometimes life throws such a curveball at you that no one would think any less of you if you put down your weapons.

In those moments where you decide to give up or overcome, you either win or lose.

What’s unique is that either way, it’s impermanent.

A few years ago I wrote about being one bite away from being on track with your diet plan. You don’t fail the entire plan when you deviate from it because you’re only one right bite away from being back on track. Your failure is impermanent.

Success, determination and resilience is impermanent too.

I fancy momentum, but there’s no hill in life that some rocks or people won’t find themselves running up to stop what’s rolling down. Success isn’t sustainable in all areas at all times.

Whichever end of the spectrum you find yourself waking up on today, know that it’s not permanent – it may just change how you tackle the day from here.

This impermanence is a gift if you’ll accept it as one.

 

Stay Positive & Humble & Hustle

Photo credit

It’s a CEO fact that when you provide regular feedback to staff, it becomes the norm and the staff stops taking it personally.

A similar reaction (or lack of reaction) happens when you put yourself on a limb, when you get rejected, turned down, told no.

The more often it happens, the less it impacts you.

The added benefit is you’re also succeeding, told yes, and approved more often too.

The more momentum you build toward putting yourself out there, the more wins you have and the less the losses hurt.

 

Stay Positive & Keep Chugging Along

Photo credit