Author: Garth Beyer

If you could invite a collaborator with you on your upcoming project, who would you invite?

If you could get an extra revenue bump to make an investment next quarter, what would you invest in?

If you could hire an exceptional team member, what would they do differently than the team today?

Now that you have answers, it’s a pretty short jump to…

Why not invite them?

Why not take a loan to make that investment?

Why not retrain/inspire your current team to do that?

We don’t have to wait for good things in life to happen; we can produce them ourselves… If we could just imagine first.

Stay Positive & If You Could Come Up With More Examples…

I couldn’t begin to tell you the number of projects I’ve worked with CMOs or CEOs on that died because either they moved on or I moved on.

They were really impactful ideas. Meaningful creations. Community building efforts.

They were concepts built for the long-haul. And quite frankly, they were ideas that you can truly wake up giving a damn about.

(Sorry if it spoils it for you, but I don’t wake up with insane passion about a Google Adword.)

And it’s these very ideas that I’ve felt have held me back in my career because I ignored a reality of applying time constraints.

I knew the average time span of an executive at an organization is 3 years. Thus, it would have behooved me (as it does now) to have worked those ideas under the scope of what’s achievable in that time frame.

And believe it or not, since doing that, I feel I’ve actually made greater impact with those ideas that if I had designed them to be longer-term executions.

If you want to write a book, it might be worth defining what “in your time” looks like for it. Is your deadline before having kids? Before money runs out? Before?

If you want to take on a new client for your consulting business, it might be worth defining what “in your time” looks like for it. Will you work with them only until you hit 400k in revenue for the year? Will you do it until one of your clients asks you to become an FTE?

An exercise in time restraints is an exercise worth doing, especially if the idea you have to execute is also worth doing.

Stay Positive & Don’t Let Good Ideas Die Because Of Time (You Can Control That)

It doesn’t pay to invest in someone to help you develop a budget. The main reason? A budget is meant to be done again and again and again. Revisited. Edited. Updated with life and goals. It actually pays more to get good at it yourself.

Doing the flower arrangement for your wedding yourself? It’s simply not worth it. (Okay exception being if you actually LOVE flower arrangements and can already tell me you know the difference between buttercups, spearworts and water crowfoots in the Ranuculus family…)

I had to go through this analysis recently regarding editing a novel. I’ll probably write another one or two in my lifetime but it will be awhile before I would even get to editing it again. Editing a novel, specifically, is an incredible skill. It’s one – after trying to do it myself, and doing meh – that fits in the “only once” category for me… meaning, I’ve hired a professional.

Visiting Thessaloniki once? Hire a guide. Crafting a newsletter for your business? Do it yourself.

Where to draw the line is pretty clear. It’s the drawing it part that takes guts.

Stay Positive & Know When To Invest

There are leaders who make an impact and then there are those that make a continuous impact.

The continuous ones established processes, culture, and camaraderie.

Of course we need single-impact leaders: someone to rebrand an organization or host an inaugural user conference.

The important part is knowing which leader we are. Perhaps even more important, is it the kind we want to be?

Stay Positive & What Kind Of Impact Are You Making?

There’s not nearly a better word or sentence to get to the root of a cause or idea.

What conditions produce the best version of you?  

It’s a good question, but asking (and answering) why after it is much more insightful.

What type of people annoy you the most? …. and Why?

The bonus “why” element says a lot more about you than the type of people who annoy you the most.

There are very few statements that can’t become more powerful by asking and answering why.

See how many times you ask why today…

Stay Positive & Why Not?

A few options…

You can just forget thinking about the worth of the work you’re doing and just do the work to do it. It gets the job done, but it’s not all that fulfilling.

You can tell yourself about the value your work is providing. It’s sort of a guess, really, as there’s no proof. You’re just telling yourself it to tell yourself it … and perhaps make the work feel easier. This, too, gets the job done, but it’s not all that fulfilling.

You can be present with those who are getting the value of the work you’re doing and hear it from them. This is hard because it requires time, attention, and sometimes incentive, but it’s far more fulfilling.

Stay Positive & Feel The Value

For some reason, the concept of going deep on something sounds and feels difficult, long, and maybe not worth it.

That’s a myth.

It doesn’t take long to go deep on anything if you’re defining deep as having more knowledge or understanding about a subject than most.

AI can help you. Four hours of reading can be your advantage. Reaching out and having coffee with an SME will put you over the competition.

Stay Positive & It Really Doesn’t Take Much