Author: Garth Beyer

The End Of “I Didn’t Know”

Garth Beyer

A few hours of research can save a few dozen hours of repair, of attention, of credibility.

Very few businesses are ran on the premise of providing information to people who didn’t know they needed or wanted it.

Nearly every business is providing information for you to consume so you don’t make the mistake of going in blind.

There’s no reason for you to pitch a strategy to a client without reading up on some case studies and seeing what other competitor brands are doing.

There’s no reason for you to buy tickets to Germany without knowing your passport needs to have at minimum 10 months before its expiration to get in the country. (Sorry, Nick.)

There’s no reason for you to not start a podcast because you don’t know how.

I always say, “you don’t know until you know,” and it’s so easy to know now. Why would you ever not?

 

Stay Positive & Do Your Research Before You Waste Time, Money, Respect, Attention…

In The Box Podcast

Episode 14: Systematic, Free time, Online Shopping And More – Podcast

Garth Beyer

On this episode of In The Box Podcast, we answered the question whether there is such a thing as a dumb question, if we thought we had more free time now than 10 years ago and what is special about dust. Weird, I know, but there is a reason.

When you listen, you’ll also hear us discuss how to present information to people you know who will disagree with you, how to go from a want/should to a will/do, and quite a lot about online shopping.

Episode 14: Systematic, Free time, Online Shopping And More

Asking questions – Is there such a thing as a stupid/dumb question?

Free time – Do you think we have more free time now then we did 10 yrs ago?

Information – what is the best way to present info to folks who disagree with you?

Systematic – How do you go from a want/should to a will/do?

Online shopping – is online shopping worth it?

Dust – What is something special about dust, what gets you excited about dust?

 

Stay Positive & Subscribe If You Haven’t Yet

Correction Respect

Garth Beyer

Sometimes words come out our mouths before we think about them. After spewing them, we think what we should have said instead.

If you want to be respected, don’t think how you’ll say the right thing next time, don’t think how this won’t happen again, say what you should have said.

Correct yourself out loud.

When you fail in any shape or form, it doesn’t make you better to not make the same mistake twice, it makes you better to correct the mistake you made in the first place.

You’ll be surprised by how others respond and how you feel.

 

Stay Positive & Don’t Wait To Say The Right Thing

Starting With Shirts

Garth Beyer

A startup in town started by handing out shirts with their logo and website on them to people who have never used the startup’s service.

A summer camp in my hometown started as a summer camp and got t-shirts the second year of camp.

The difference is critical to recognize. The former sought advocates without converting strangers into customers – a sort of blind advocacy, if you will.

The latter promoted inclusivity by providing a way for camp attendees to label themselves as part of a tribe that has gone through the same experience together.

Let’s not confuse handing out t-shirts, online badges, and bracelets with building a tribe.

 

Stay Positive & Tribes Connect On Experiences, Are You Offering That?

They Did The Work

Garth Beyer

I’m not sure why so many people seek out shortcuts to being successful in the field they’re interested in when it’s so obvious there isn’t a shortcut.

“How did you become such a great writer?”

“How did you become such a successful improv actor?”

“How did you become so muscular?”

They read and wrote. They practiced improv on a regular basis. They lifted a lot of weights.

The closest thing to a shortcut you will get is figuring out how to be more passionate than others, more willing to fail than others, more motivated to write, to act, to lift.

There are no shortcuts to being great at some form of art, but there are shortcuts to being more passionate about it.

 

Stay Positive & Ask How They Got Passionate About Their Practice

If You’re Going To Do It…

Garth Beyer

I grew up with my dad telling me that if I’m going to do something, I better do it right.

I’ve since expanded on it, and began sharing the view with others.

If you’re going to do something, do it so it exceeds expectations. Do it better than right. Do it in a way the receiver, viewer, client, customer wouldn’t have imagined you to do it.

You can make something right, but you can also make something wrong for all the right reasons.

 

Stay Positive & Take The Chance To Do Things Better, But Differently Too

Make Friends And Be A Better Marketer

Garth Beyer

It’s easier to make friends when you be a friend.

Easier to sell to a prospect when you’ve been in their shoes.

Easier to experience the world  of marketing when you permit yourself to be wrong.

 

Stay Positive & Do The Uncommon Thing