Author: Garth Beyer

It’s Not Better Late Than Never

It’s Not Better Late Than Never

Garth Beyer

Show up early. Apply early. Get up early. Get there early. Send it early.

Sometimes you’ll get somewhere early and end up waiting.

Sometimes you’ll send the email early and not get a response until late.

More often than not, you’ll get a response, a connection, a reward for being early.

It’s been nearly three years since I wrote It PAYS To Be Early. Every experience I’ve had since then has reaffirmed my belief in there always being benefits to doing and showing up to things early. I’ve learned one more important thing.

The times I have been late… the trending result was the same as if I never showed up, never applied, never sent that email.

 

Stay Positive & Early Is Better Than Late And Never

Your Media Control

Your Media Control

Garth Beyer

Media Control

You have media control. You know that, right?

I touched on it when I wrote you’re a marketer now.

Being a marketer and having media control. They go hand-in-hand.

You might consider your landing pad as the media you control. Or perhaps it’s your email signature.

If you’re letting someone else dictate your control, you’re holding yourself back from progress. If the small efforts you make on Twitter aren’t moving you forward, then control some other media where your tribe resonates more.

If the three minutes you spend on LinkedIn isn’t getting you closer to an end goal, put the three minutes elsewhere (perhaps just brainstorming a better place to spend them).

Is shooting off the 140-character-half-thought worth it? Do you have control of the TV or does TV control you? Where are you spending your time?

Sometimes media platforms do work against you, so it goes with any endeavor in work; where there is forward movement, there will always be friction. But most friction is self-inflicted. Media control is the exception of the don’t put your eggs in one basket adage. When you do, you increase the friction, you move forward slower, and you get burnt out.

 

Stay Positive & Build A Home Base Instead Of 100 Huts

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It Takes More Than Gold Star Stickers

It Takes More Than Gold Star Stickers

Garth Beyer

BonusPerhaps your partners, your employees, your teammates don’t need gold stars. Maybe they don’t need the bonus incentive to do extra work. It’s possible the reward system is a band-aid to a larger problem, not the solution to it.

There’s a few things I know for a fact when it comes to getting others to go the extra mile, take on more work, create something remarkable in addition to their job description.

1) Praise. I don’t need to show you the statistics of those who would rather receive less pay if it meant more recognition. And there is this. Endorsed by the one and only. I give email shoutouts to my team of writers when one of them does something way in advance or something remarkable and unasked. Everyone sees who the shoutout is for and why.

2) Passion. As manager or whatever similar title you hold, it falls under your job description to encourage your team to work with passion. If they are assigned a task that doesn’t suit them (and you should know without them mentioning it), then work out a different way to frame the objective to ignite the fire in their belly. You achieve this by acting on fact number three.

3) Connection. You must connect with each individual to learn what encourages them to go past all expectations. Every one is different and to treat them or reward them all the same is a tragedy. You wouldn’t treat all your customers the same, why would you your team?

The question isn’t what can you reward them with for working extra. The question is how can you get to know them better to learn what drives them to do more.

Often times, simply by connecting, it is reward in and of itself.

 

Stay Positive & Toss The Gold Stickers And Bonuses, Your Team Deserves More

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You’re A Marketer Now, Get It Right

You’re A Marketer Now, Get It Right

Garth Beyer

New Age Marketing

Marketers used to rent eye-balls, they used to take out a loan for a potential audience, they would buy media space to shotgun market. That was marketing at its most traditional. That was marketing when the masses mattered, when there were only 3 television networks, when developers hadn’t come up with a way to block pop-up ads yet.

When I write you’re a marketer now, I’m not knighting you a marketer, I’m reminding you that you’re a marketer now, as in, you’re a marketer in the 21st century, as in the post-renting, post-loaning, post-shotgun marketing world of it.

Now as a marketer you own eye-balls, you own an audience and you own media space in a niche location. The success of your marketing is dependent in how you find those looking for you, treat those who already find you, and provide for those who frequently visit your home; be it your blog, your catalogue, your YouTube account or some other space your tribe gathers.

Marketing involves ownership, and ownership is scary. The stakes are much higher for marketers than they were 10 years ago. You can’t blame the mass for not clicking your ads, you can’t blame the lack of newspaper circulation for the decreasing sales numbers, you can’t blame Facebook for preventing your video from going viral. If some effort of yours is unsuccessful, it’s your fault. More ad space, bigger banners, extra magazine inserts won’t help.

Getting marketing right involves taking care of what you own.

For many that starts with understanding that you have ownership of an audience and a space.

 

Stay Positive & Remember My Favorite Aspect Of Marketing: You Get To Choose What You Own

And here is some bill the cat for you.

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How A Successful Event Starts

Garth Beyer

Always with a special gift for those who show up first.

It only makes sense, right?

Reward those who are true members of your tribe. What comes along with that is you may find a few others who show up early because they see it as a chance to become a true tribe member.

However, there’s a more important reason you have special gifts for the first 10, 20, 30 people.

Have you realized or – I’m sure this is more likely – been guilty of waiting 30 minutes after the start time of an event to show up? Our reasoning is we don’t want it to feel awkward if we’re the only ones there or if no one else shows up for 30 minutes, especially if we don’t feel like true tribe members.

You have a successful event by awarding those who show up early with gifts because now everyone (the non-true tribe members) will know they don’t need to wait 30 minutes to show up; they know there will be at least 10, 20, 30 people who get there first for the prize.

 

Stay Positive & Don’t Hate The Players, Learn To Play The Game

What’s Scary About Attracting More Followers

What’s Scary About Attracting More Followers

Garth Beyer

Follow Me On Twitter

Think of two different ways you can end an email.

(1) “Follow us on FB, Twitter, Pinterest, and Instagram” linking to each.

(2) “See how those we work with celebrate our success” linking to a video.

Another fork in the road:

(1) “Sign up for our newsletter here” linking to a subscription form.

(2) “Accept this gift for being connected with us” linking to a form where they can get the special gift.

The signature at the end of an email is just one place where you decide to either get attention or reward those who already pay attention to you.

What’s scary about attracting followers is by seeking out new followers, you’re turning your shoulder to those you already have.

The less scary, more beneficial action to take is creating a difference in the followers you already have. This way you leverage the following you have at the same time as giving them something to talk to other non-followers about.

It’s an easy answer, but to a question that is rarely tackled.

 

Stay Positive & Who Matters More?

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What’s On Your Calendar This Week?

What’s On Your Calendar This Week?

Garth Beyer

What's On Your Agenda

Are you meeting anyone new? Are you connecting with a mentor? Are you seeing old friends? Are you attending a MeetUp? Are you gathering with your tribe?

Can any week be considered “fulfilled” without being with people. Not just around people, but with people?

How about the most important tasks. Do you have those on your agenda?

What about time to relax, recoup, regenerate? Actual time resting, not playing Angry Birds, not sending emails, not surfing the web.

I’m not one who believes you can have balance each and every day of your life. I am one, however, who believes you can have balance each week. But only if you have it scheduled.

 

Stay Positive & What Do You Have Planned?

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