It’s Your Loss

Your loss

I’m slowly becoming more comfortable making the statement that it’s someone’s loss when they don’t buy into an opportunity I’m offering. Don’t get me wrong, I’m not blaming them. Their choice to pass on my offer is my fault, not theirs. But it is their loss. It is.

The more I read, write, and sell, the more I notice people are persuaded by what they will lose if they don’t “buy into” whatever it is you’re offering. People recognize what they can gain, but this recognition does not cause confirmation. What causes people to buy is showing them what they will lose if they don’t.

With whatever product or service you’re offering, you have to figure out what is unique, what is uncommon, what is it that your customer, friend, client can’t get anywhere else. What is it that if they pass up your offer, it really will be their loss?

Remarkability is often built off the foundation of scarcity.

 

Stay Positive & What Do I Have To Lose

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More Than Just A Roll

There’s something special about business and branding that I’ve always loved. It’s the pinnacle moment when a business goes from profiting from just one product or one rote service, to offering other products or services. Let me break it down for you.

Business 1 only sells product X. Product X is incredible, it’s what business 1 is known for. Business 1’s brand is completely based on product X. People are obsessed with product X.

Business 1 can certainly continue selling product X without seeing a deficit. There’s no need to change, no need to add anything, no need to appeal to a larger market. But, they decide to. (My favorite part about PR is promoting this transition.) Now Business 1 sells product Y and Z based off of product X.Airwick-Cinnabon

What if I told you Business 1 is Cinnabon, product X is the Cinnabon roll and now product Y and Z are Cinnabon air freshener and Cinnabon Vodka.

In one of my most popular blog posts, I wrote about offering variety; it is better to create original products than more flavors of one. Cinnabon has done just that by creating new products rather than creating different flavored Cinnabon rolls.

I tip my hat to Cinnabon. Kat Cole knows what she’s doing. However, I’m still upset that I can’t order orange juice with my Cinnabon anymore. I guess I’ll survive.

 
Stay Positive & There’s More To Variety Than Just Flavor

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What’s Important To Know: People

City Wide Open

If you want to know how much bubble gum is spit out on the planet, you can Google it. If you want to know about all of Oscar Wilde’s affairs or Houdini’s tricks, you can Google them.

I argue the ease of finding an answer on the digital devices we carry everywhere with us has not lead to an increase in knowledge. After all, you’re more prone to forget something you Googled early in the morning than you are to forget something you read in the newspaper that morning (so long as they were unrelated).

The real question of what’s important to know doesn’t have a Googleable answer. The fact is, if we can get the answer to nearly any question in .6983 seconds, do we really need to know anything?

I’m not going the direction you think I am with this post. Obviously there’s a lot of fundamental knowledge that’s necessary to know for daily tasks and unpredictable events. This knowledge is called common sense. Common sense isn’t important to know, it’s important to survive – a key distinction.

Nor are historical facts, trivia answers or the square root of 64 important to know. What’s important to know is people. Particularly, the people who are in your area (both vocational and geographical location). In this connection economy, your status is dependent on the number of positive connections you have. How do you get those positive connections? It’s not about knowing a little about a lot, it’s about knowing a lot about the people in your area.

Think of all the people who you see regularly but can’t spark a conversation with because you don’t know what to say. Or the people you run into and are forced to greet, but then can’t carry on with small talk. (The worst is when you’re walking in the same direction as the person and you’re both silent. It’s awkward. I write from experience.)

It’s a natural reaction of people to not want to connect with you if you don’t know much about them. The most vital LinkedIn connections are made when those looking to make a connection change the text of the standard connection request, making it personal. “Hey, I want to connect with you because I see that you…and I hold that same work value.” Job offers are readily made when candidates can relate to the employer. Donors largely donate to those they feel have been in a similar situation.

Marlowe, a sophomore at the University of Wisconsin requested that I connect with her on LinkedIn. She used the standard prompt. I declined. Then by chance, we saw each other on campus while I was on my way to work. Instead of putting ear buds in and walking away, she greeted me and picked up conversation. Needless to say, I’ve gone back and accepted her request.

Just the other day while walking to work, I happened to cross paths with Jack Craver, journalist for The Cap Times. I knew enough about him to pick up a conversation right away and set an impression. Needless to say, we’ll be connecting more often.

The possible connections you can make day-to-day are much more likely to happen than the number of times you’ll be quizzed on trivial facts. Perhaps try to learn more about those around you and make those connections. No quiz-bowl trophy can compare to making a connection that rewards you with a job, a pair of free tickets or a friend. Trust me.

 

Stay Positive & It All Starts With A Hello

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Shout out to Ellie, Maureen, Breann, Michelle, KP, Yehuda, Krista, John, and so many others both in and out of Madison, Wis. for all the connections you’ve helped me make.

Editors

The best work out there is edited. Over and over again. I actually just got out of a meeting that involved six people (including myself) editing one editorial column. I’m always surprised to see how excellent a column can turn out when it goes through more edits.

There’s a point when you need to just ship what you’ve written, but never without it being edited at least once. (Your own edit does not count.) Shout out to Jen for editing my novel and other professional content. We both have a lot to learn.

 

Stay Positive & All Errors On This Blog Are My Own. I Like Them.

Good, Great, And The Best PR Stunts

Good PR stunts are often the ones that leave people questioning whether it’s real or if it was planned by the PR department.

Great PR stunts actually have nothing to do with any strategy created by the PR team. Great PR stunts happen when you create the ability for people to share their story with others, when the product exceeds expectations, when nothing feels forced.

The Best PR stunt is when the PR is worked into the product or service and not reliant on the interaction after it’s purchased.

 

Stay Positive & The Bestest Is When You Have All Three

Don’t Change, Run With It

Complicated ColorsI love painting. I’m super optimistic. And a lot more weird than you. I run with it.

Instead of being less weird/more normal, I justify my weirdness. I profess we’re all weird, I write that the weird is what sells most and the weird (the vulnerability being weird requires) makes us a more successful society.

Instead of lowering expectations, letting go of my confidence and settling on someone else’s “reality,” I defy the naysayer. I isolate the Debbie-downer. I raise the bar even higher to create a new reality and I’m happy to bring .

My SO can vouch for me that I have a problem with putting too many colors into my paintings. Instead of learning how to paint with just a couple of colors, I’m learning how to paint with them all.

You don’t need to change, what you need to do is run with it. Run with your odd way of thinking, run with your risk-taking, run with what the critics hate on. If you’re looking to stand out, looking for success, looking for something that’s very rewarding, you can’t just walk with it, you’ve got to run with it.

 

Stay Positive & Please Don’t Change

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Go Ahead, Steal My Ideas

The following content was written for the Badger Herald. I felt a need 
to share it here since many readers of this blog are academically 
involved. Worth a read if you're not. After all, we are all students.

If you asked any of my friends, family or blog readers what I do, they would say that I’m a writer. Not an exceptional one. Not a poor one. But a writer, nonetheless. With that, I can confidently say that the source of much of my writing comes from many other’s ideas. I stole them, and I’m not ashamed.

I’m not ashamed of the A’s I get on my writing assignments because I take someone’s idea. I’m not ashamed of my blog readership because I steal other bloggers’ ideas. I’m not ashamed of all the ideas I’ve taken by observation throughout the day and written down in my journal at night. I’m not ashamed because I’ve built off every idea.

All ideas you read in your textbooks, catch online or hear from your friends and colleagues can be traced back to a single stolen idea. That is, until those who took the idea thought to themselves, “This could be better if … ” Great ideas aren’t just made up out of thin air. Great ideas are nothing like epiphanies. Great ideas are made when people steal an idea and make it better.

Recently the Wisconsin Alumni Research Foundation sued Apple Inc. for allegedly infringing on a U.S. patent on computer technology. I’m far from empathetic about the situation, but there’s a logical explanation for WARF’s pursuit.

If you create something and then someone steals your idea — replicating it for profit and refusing to attribute the ideas origin — then, yes. Sue them. (My only concern is that by the time the lawsuit is concluded, the idea for the computer technology will have been improved upon tenfold by others who stole the idea).

Passionately stated by Seth Godin, “The essential thing to remember, though, is that every project is the work of a thousand generations, of decisions leading to decisions, of the unpredictable outcomes that come from human interactions.”

I’m shocked at how adamant the University of Wisconsin is regarding patents and plagiarism. As a research-based institution, you would think to hear professors propagate to students something along the lines of “Don’t take any other author’s words unless you plan on expanding on them in a way that was not originally done.”

Instead, students are excessively reminded (and for those GPA-dependent students who over-think professors’ instructions, scared shitless) to not take anyone’s ideas. That is stealing.

How hard is it to tell students to take any author’s work, attribute what is word-for-word and develop the work into something better than what it was. That is how progress is made. Are we not teaching students to strive for progress on campus?

The answer is that we say we are striving for progress, but we find ourselves boxed into guidelines and filled with fear of crossing any one of them. It’s a grave mistake how we are thinking about ideas in an industrialist way (mine, mine, mine).

If you stole my wallet or my ego or my books, you would cause real harm and stress to me. But my ideas? Please, take them. The more you take the stronger we all become.

Oh, and by the way, I stole this idea from a blog post on www.blog.ted.com. All I can hope for is that I made it better. And if I didn’t, at least I tried. Something we might all want to take more risks to do, whether academically or not.

 

Stay Positive & Ideas, The Best Thing You Can Steal