Why Try To Get Out Of Your Box, When You Can Use What's In It?
People want you to succeed.
Those who it may seem that they don’t, are just the ones who are better at preparing you for the success.
Anyone can show you the “right way” of achieving what you want, but you will not feel the power of having succeeded if you did not jump through the flaming hula-hoop that is spinning in air above a tank full of sharks.
Stay Positive & You Have My Support
Garth E. Beyer
The one piece of advice that most people give about starting a blog is to find your niche and then start writing all the content you can about it.
Find Your Niche
Write To Find Your Niche
What remains unseen in some of the most popular blogs that are written on a specific subject is the first or second post that was ever written on that blog. If you go to the back of Shel Israel’s posts you will find that before he began zoning in on his passion (Social Media), he had a blog where he covered everything that entered his mind. He started by writing on every idea that went through his brain and put it on his first blog, RedCouch before he truly discovered his niche and created his current website.
Tim Ferriss had a similar situation. What you see now is his 4 hour work week blog, but if you go to the last page you will find his reminder that you can catch older content on his previous blog Tim Ferriss: The Human Experiment Blog
This is nearly everywhere, you just don’t see it because it is rare that you go to the last page of any blog. Many”famous” bloggers such as Shel or Tim, keep their old blogs because it was their journey to finding their passion. It may be for you too. Then again, other well-known blogs choose to delete their old scribblings because they only want to be known for their niche content and respected for their passion, not the oddball ideas that got them there.
To be more direct, don’t wait to start a blog. Forget the advice to find your niche before you start writing. Just write… write on every idea you sort-of-kinda feel is worthy because that is how you will discover your passion.
You know what happens to people who wait to find their niche before they start writing a blog?
They don’t find it.
Stay Positive & Go Write Right Now
Garth E. Beyer
So You Want To Start Blogging Pt.1
Like many games, Super Mario taught us an important lesson. When you reach the top of the ladder, you can always jump to another and get even higher. – Success.
Stay Positive & Keep Climbing
Garth E. Beyer
1. What problem does your business solve?
If there isn’t a problem your business will solve, than it will be the problem and be dissolved. Elaborate on paper what your product/service is meant to help, improve or assist. The more important attribute to the question is understanding that you need to solve what is causing the problem, not just solve the problem. While many will make money by solving a problem, companies can make even more by preventing the problem because they will always need to be kept stable in order to keep the problem from occurring. If you are only trying to solve the problems as they arrive, you will go extinct when the source of the problem does.
2. Is the problem ready to be solved?
For years the advancements made in technology were held back because the human race wasn’t capable of making that big of a jump. Is it too early for your business? Are people searching for answers to their problem, or did you find the answer before they want it? For example, in a classroom setting, a teacher can teach a 4th grader trigonometry, but they don’t need it for another seven years. Evaluate your niche audience to ensure that the size reaches the tipping point in which they want their problem to be solved.
3. How is your solution unique?
Despite the emphasis on making businesses which offer unique ways to solve problems, the world of entrepreneurs are still falling short on making their signature solution. Being different from any other competitor or being a new problem solver is not acceptable. How are you taking it further and creating something full of passion and character that is still different from other options. Don’t just be different, be better.
4. How will your solution be profitable?
Every business seeks profit. Although, different business creators have different definitions for “profit”. Define your profit, whether it is simply customer satisfaction, personal achievement, monetary amounts or something entirely different. Develope insight into how your “profit” will continue to grow and what will need to be done in order to meet the goals you set.
5. How will your solution be sustainable?
People spend countless amounts of dollars to maintain their hobbies. The same is done with people and their business’s. Coincidentally, it is the group of hobbyists and entrepreneurs who create a hobby or business that becomes self sustaining which introduces the largest of profits and becomes subject to the longest life span. What are you going to do to implement longevity into your business? (If creating a business selling crystal balls, you can skip this step)
6. Are you passionate about the idea?
Are you?
Stay Positive & Turn Your Answers Into Actions
Garth E. Beyer
Walking a mile in someone else’s shoes can be life changing.
But what if the shoe doesn’t fit? Or rather, you just don’t want to wear them because you have a well enough idea about their life that you know you would rather keep your shoes on. It’s like the saying that if everyone threw their problems in a pile to exchange for someone else’s, you would grab your own back after seeing the problems everyone else has.
Fortunately, you don’t need to wear anyone else’s shoes – whether they fit or not. The significance of shoes is that you can judge a man by the bottom of his shoes, you do not need to wear them.
“If the shoe doesn’t fit, must we change the foot?” – Gloria Steinem
No Gloria, despite the pressure to do so, you can learn more from looking at the bottom of the shoe than putting it on or changing your life so that the shoe fits. Meaning, you can see where the owner of the shoes has stepped. It is a waste and can often not be a pleasurable experience to live someone else’s life, but there is a significance to knowing where they have stepped rather than living their life. By seeing where they have stepped, you can discover either what got them into such a sour spot or such a sweet spot. Their history is written on the bottom of their shoes. Their legacy just so happens to be the piece of chewed gum that they stepped on.You don’t need to gain an understanding of where they are, you only need to know how they got there and wearing the shoes does not tell you that.
Stay Positive & Follow The Footsteps Of The Shoes That Stepped In Success
Garth E. Beyer
Business is a lot like sports.
When you play a sport for the first time, you get sore, but through the soreness your muscles and body improve and grow in order for you to play the sport better. After a good few months of playing and practicing, your body no longer gets sore. Then what? The average activist would go on playing the sport only to find that they are making little improvement in their physique and skills. The intelligent activist would switch up the training routine whether it is by doing a different kind of sport (preferred) or merely working directly on separate strengths necessary for the sport. If you are not feeling the soreness, something is wrong. That means you are in your comfort zone, that you have plateaued and will develop very small improvements, if any.
In businesses, the soreness is called failure, often created from mistakes which were made because you are training and practicing. If you are not feeling any businesses soreness, then you are either not training hard enough or you need to change your routine to succeed any further. Don’t let your body or your business plateau, avoid habitual “sport” strategies.
In the Business Sport of Soreness competitors die standing still.
Stay Positive & Be The Winner, Not competitor
Garth E. Beyer
A New “Prospect”ive On The Alarm
An alarm, if unique enough, can wake up any person every single day. But very few alarms are capable of that. After using the same alarm over and over the person will begin sleeping through it. The alarms that work wake a person instantly causing them to be mentally alert. The first thought they have is why the alarm went off.
This is your best window of opportunity as a Marker to communicate to your client. The content you deliver will be the decision maker whether the alarm get’s snoozed or even worse, unplugged. Look at it this way, if you knew that you were going to Paris tomorrow, you’re not going to hit the snooze button because you are too far excited. As a Marketer, your product or service you signify has to have the same effect.
Now, it is not so much what you have to give, it is what your prospects get to do, get to have, and get to feel. Those three variables are what your alarm has to communicate. They don’t care what you are offering, they care about the by-products they receive in addition to their package. The only people who I know that wake up simply to get what people have to give are ebayers, and what you are offering better not be applicable to ebay. If you don’t have a good enough reason for waking them up, it’s back to sleep for the prospect and back where you started for you.
Alarms are risky, but if you don’t take the risk of the prospect hitting the snooze button then you don’t “risk” them not hitting it either. This generation is all about quickness, impulse, convenience and accessibility. That means the alarm needs to be instant, jolting, and precise. There is no time for a 2 minute elevator speech or a half-page bio of your service/product. If you can’t pass the alarm test and gain enough interest for them to wake up and act, change the ringer.
If you can’t connect with your prospect even with a change of alarm then use a back up plan and issue an alarm with the first thing most people do in your niche audience. Is the first thing they do after waking up is check their email? Do they go to Starbucks? Do they read a specific blog or online content in the morning? Get in those places and insert the alarm. Be the first thing that makes their day full of excitement and worth it.
Alarm Marketing is a new outlook at the fast-paced lifestyle of the current and future prospects. It limits the time frame that advertising and PR needs to be invested and applies the 80/20 rule more so than is advised. It implies that you, as a Marketer, have about a 4 hour time bracket each day to be the answer of a prospects problem and be the reason why waking up was easy. It also incorporates the frequent change of tactics to keep prospects appealed and coming back.
Don’t Think The Prospects Alarm Is The Only One
You know what rhymes with the “ring” of an alarm, the “cha-ching” of money being handed over to you. As @ClemensRettich puts it “Biz needs to hear the ring of the cash register as an alarm: time to wake up and follow through”. The alarm of the “cash register” means your work has just begun. You have to follow-up and give even more than what was expected. Their purchase and investment is your alarm and there is no snooze button on it. Either you act immediately or you lose your prospects future business. Clemens continues to add that “Biz fall asleep after the cash register rings. Too bad, because retention and referrals are where the value is”. With that, I will add that you can’t run a successful business if you are solely based on getting new customers because you didn’t wake up to your alarm. Business advancement as well as monetary accumulation is the sole result of recurring, reliable and committed prospects.
Stay Positive & I Resisted All This Time But… “You Snooze, You Lose”
Garth E. Beyer
