Consumers can be convinced to make a purchase based on fear. But more often than not, they make a purchase based on something they desire. For them it’s something beneficial, it’s for more, it’s about elevating their life.
When it comes to marketing B2B, there needs to be a greater mix of fear and growth to convince a business to choose you.
You can show that your tracks are better for them to travel down, but until you also point out the train that’s on their same track barreling down at them, they won’t change.
Stay Positive & Tracking?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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