If you’re unsure how the draft you’ve written is coming along, remind yourself of the target.
If you’re unsure how to craft that next piece of your marketing plan, think back to the target.
If you’re unsure how to design a space, view it through the eyes of your target.
Starting with the target in mind is actually the easy part.
The hard part is regularly going back to it as you learn, grow and try new things.
Stay Positive & Target-Centric
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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