There’s a chant my volleyball team does when we’re in a rut. “1-2-3 Be Better!”
It’s really what we all want. It’s why some marketing works and some marketing doesn’t.
It’s why we choose one product over another; this spouse instead of that spouse; this plumber instead of that plumber;this fruit instead of that vegetable. It makes us feel better.
The real problem a marketer must figure out is what does being better mean to the target?
What’s their narrative? There why? What they care so internally and so deeply about?
How exactly does choosing that plumber make them feel better when, perhaps to you, there are better plumber choices out there?
Once you have that… that’s when you ace.
Stay Positive & 1-2-3 Be Better
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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