You are the only one who wants instant benefits.
Everyone else is investing in long term results.
Quality has devoured quantity. Customers, employers, investors, marketers – they all expect the quality to last. That is what they are after.
Let’s look at the product life cycle and Mac’s for instance. Jef Raskin began by focusing on the market introduction and growth state, but it was Steve Jobs who maintained these two stages at the same time as the maturity stage of Apple which allowed them to continuously keep the lead. Their survival was the function of disciplined attention to brand identity and equity. While that was the marketing aspect, many fail to realize the product longevity attitude that was put into Mac’s. They were made to be in it for the long-run. The greatest selling point a product could have – longevity.
Convenience was the heart of the largest product sales, until it became standard in every sale of the product. Nothing will profit without convenience to the consumer. Now that there is no longer a competition of who is more convenient, it is a matter of what product will last the longest.
Neil Kokemuller of Demand Media says that, “Although predicting specific longevity of a product life cycle is impossible, businesses want a general idea of the expected length of the life cycle for optimized production and marketing planning. Technology life cycles tend to unfold fairly quickly as competition intensifies and technology evolves. Missing the timing of a prime market opportunity can mean your product fails in the market. Additionally, marketers and salespeople need to know whether they are promoting a stable, consistent and reputable brand with a longer life, or a new and improved, or cutting-edge product.”
The Dexterity Of “Product” Longevity – It’s Universal
Bloggers who receive the most views, are creating posts that can be read with even a larger impact 1-3 years from now.
Investors don’t care about the start-up price, they care about consistency in equity over the next 10 years.
Business’s cannot even start-up without the stability to last for 5+ years, and that number is steadily increasing.
Even the underrated occupations are falling victim to the rising standards of consumers.
Painters are being asked how long the paint job will last and people will pay more for the number of years.
Personal Fitness Trainers are expected to teach clients the lessons necessary to keep the body they want.
What other scenarios can you think of?
Stay Positive and Haul Long
Garth E. Beyer
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