It’s apparent that marketers sell hope, but to know what kind of hope to sell is the real challenge.
Smart marketers ask and wonder and amuse the idea of what people are longing for.
Is it that they’re longing to be looked up to by their peers? Is it a mother who longs for her husband to say how much he appreciates her cooking a meal? Is it an artist longing for his parents to approve his career choice?
Smarter marketers, however, take it a step further by adding an element of connection.
The smartest marketers ask where the target wants to belong? What’s the group dynamic like? What is the hope that will be a group of like-minded people together?
It’s far more rewarding to build a tribe than it is to get a single sale that leaves a person feeling alone.
Stay Positive & Where Do You Belong?
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