There are a lot of tools to evaluate your marketing behavior as well as to gauge it against competitors.
One in particular I’ve come to appreciate is the before and after chart.
On one side of the page you list all the tactics, all the gifts, all the noise-making you’re doing before someone takes the action you want them to take.
On the other side of the page you list all the tactics, gifts and connection you’re making happen after someone takes the action.
More often than not, it’s lopsided.
And once you do this for your competitors, too, you’ll begin to see opportunity.
Stay Positive & Then Act On The Info
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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