Beginner content is more free than ever before. It’s being created by more people than ever.
When looking to move your business forward, don’t expect to win big by marketing to the masses with beginner content.
It doesn’t matter if the majority of people don’t know how to cook or play an instrument or ride a motorcycle. The easy mindset tricks you to think it’s in your favor to create more beginner content. But it’s not.
You’re much better off helping the intermediates improve, the experts finesse, the geniuses consult.
It’s always more profiting (and emotionally rewarding) to help people who care, not help people to care.
Stay Positive & Create More Care Content
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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