You may be the Public Relations Specialist but, someone is almost always monitoring the direction you are going.
When you set out on a mission, when you formulate your tactics; where you will send your platoons of effort, you have a commander-in-chief approving it all.
Lucky for you, when you are just starting to become the professional PR Specialist you have dreamed about, you have a lot more freedom than you will once you become that professional. Unless of course, you take advantage of this initial freedom.
When you are starting up your PR career, you will be involved in mediums that may not matter too much to the world. Take for instance nearly any internship. You will typically be part of a group that gets told, “here are some ideas we have for you to work on, if you have any you would like to pitch, let’s hear it.”
The majority go off the ideas that are presented, a few build off them, and a rare couple actually pitch their own ideas.
(As a side note suggestion, pitch your idea on the spot, don’t wait. You will likely have a second idea once you acknowledge your freedom, so save that email asking to work on an idea you came up with for your second idea. Pitching your idea on the spot offers instant feedback, further awareness, additional respect, and special attention which is necessary for progression in the industry. Pitch on the spot, you won’t regret it.)
Those who pitch their own ideas and run with them – well, to put it blatantly – it doesn’t matter whether they turn out good or not. The point is that you are taking advantage of your freedom now in hopes that you will build your repertoire, your voice, your personal technique which will be so strong that when you enter PR professionally, you will be able to continue your work.
When starting up, you don’t get just one shot to enter PR professionally, you get one shot to trailblaze your way into it.
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