Behind The Mask

One of the great disappointments I continue to hear about mask mandates being lifted is that now people will see their real facial expressions.

No more hiding the smirk or hiding the frustration. (Aside, no more hiding oregano from that taco you ate that’s now stuck in your teeth either.)

Of course, what you were hiding wasn’t really hidden. Maybe from another person’s direct visual sense, but not the energy or the attitude or the pitch of your voice or even the indirect visual sense – the crinkle of your eyebrows or how your ears pull down a bit when you smile.

People have been looking and listening to other people for years; a mask isn’t enough to prevent them from reading you.

Funny thing is that the same goes for brands.

Stay Positive & Guises Don’t Work Anymore

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Garth Beyer
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