is worth more than being noticed.
That’s why we as marketers tell stories instead of show what’s new and shiny with a product or service. (At least the smart marketers do.)
Moreover, understanding the motivations of the customer helps you tell the story they’ll believe in, easier.
What need do they want fulfilled?
What does she want to feel?
What desire does she have the drive to satisfy?
What kind of stories does she want to share with her friends?
Stay Positive & Tell A Story That Resonates
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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