It’s worth analyzing the benefits that an idea will bring.
Not to determine whether it’s worth it, per say, but to confirm who the benefits are for.
Too often we confuse a benefit with what makes our life easier with a benefit that makes our customers’ life easier. If it’s mutually beneficial, great, but it’s unlikely.
Stay Positive & You’re Wearing Their Shoes, Right?
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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