Uber found SWSX and gave free rides to all attendees instead of spending the money on advertising in all the hometowns of everyone at the conference. They chose to reach a bounty of their target market instead of using a huge chunk of budget to advertise heavily in each city.
When everyone is under one roof, that’s your opportunity to make an impact.
When and where does your target audience get together?
Stay Positive & Why Aren’t You There?
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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