Better Ideas Than Meeting Spec

Garth Beyer
  • Surpassing spec.
  • Spending a few nights building a new strategy plan and pitching it.
  • Finding ways to deliver promises faster.
  • Adding more or something different. Being generous. Giving goofball gifts.
  • Taking two minutes to make the message more personal and empathetic.
  • Showing clients the fun you had developing their plan.
  • Making larger promises and then surpassing them by over delivering.
  • Hiring a better editor.
  • Scraping the plan of mediocrity and tasks of ill-used time.
  • Trying something new.

 

Stay Positive & Meeting Spec Isn’t Good Enough (More on good enough)

Garth Beyer
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