- Surpassing spec.
- Spending a few nights building a new strategy plan and pitching it.
- Finding ways to deliver promises faster.
- Adding more or something different. Being generous. Giving goofball gifts.
- Taking two minutes to make the message more personal and empathetic.
- Showing clients the fun you had developing their plan.
- Making larger promises and then surpassing them by over delivering.
- Hiring a better editor.
- Scraping the plan of mediocrity and tasks of ill-used time.
- Trying something new.
Stay Positive & Meeting Spec Isn’t Good Enough (More on good enough)
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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