Appeals to a category, not a single person.
Remains distinctive first, differentiated second.
Stays consistent when everyone says to “rebrand.”
Stay Positive & You Know What Worse Marketing Is Now, Too
Photo credit
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- Tightropes - November 20, 2024
- I Might As Well - November 19, 2024
- On Comparing - November 18, 2024
