A better way to gauge customer interest and loyalty than to look at how many frequent flier miles they’ve gathered and how many times they’ve bought a gift card for a friend is to notice how they feel when they walk in the door, how they feel when they make a transaction, and how they feel when they walk out of the establishment.
No change you can make from the mining of data will ever be as powerful as a person to person interaction gone right. After all, people just want to be seen.
Stay Positive & Are You Watching What Matters?
Photo credit
Latest posts by Garth Beyer (see all)
- Feelings Drive Motivations - January 11, 2025
- The Outcome You’re Hanging Onto - January 10, 2025
- Marketing Puffery: Walking The Line Between Hope And Honesty - January 9, 2025