A better way to gauge customer interest and loyalty than to look at how many frequent flier miles they’ve gathered and how many times they’ve bought a gift card for a friend is to notice how they feel when they walk in the door, how they feel when they make a transaction, and how they feel when they walk out of the establishment.
No change you can make from the mining of data will ever be as powerful as a person to person interaction gone right. After all, people just want to be seen.
Stay Positive & Are You Watching What Matters?
Photo credit
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- As If You’re The Expert - February 24, 2025
- Leading Through Contradictions - February 23, 2025
- It’s The Best Day - February 22, 2025
