A better way to gauge customer interest and loyalty than to look at how many frequent flier miles they’ve gathered and how many times they’ve bought a gift card for a friend is to notice how they feel when they walk in the door, how they feel when they make a transaction, and how they feel when they walk out of the establishment.
No change you can make from the mining of data will ever be as powerful as a person to person interaction gone right. After all, people just want to be seen.
Stay Positive & Are You Watching What Matters?
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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