Oh, how convincing a marketer tries to be when writing copy about how much better their product or service is than others.
Or how better it is because of the innovative investments that went into it.
Or how better it is because of X or Y or Z.
The smartest of marketers, however, tell the story of how it’s better in a way that makes it personal to someone else.
How is it better to them? Not you. Not the boss. Not the competitor. Not the label.
Stay Positive & Make Your Story Better
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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