Every brand should aspire to be bigger.
Not in and of itself. No. In that case, bigger isn’t often better.
But a brand that helps someone feel like they are part of something bigger than themselves – that’s the recipe for brand success, brand loyalty, brand growth.
That’s the area that bigger is better.
Stay Positive & Don’t Be Anything But
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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