It’s scary to do, but essential to do out of the gate (better yet, before the gate opens).
What will you do when your brand starts to grow? What happens with the profit? Who benefits?
Planning for the bad, the struggle and all the challenges is worth doing. So is planning for the success, the unexpected growth and the fueled tribe of followers you’ll attract.
When you wait too long to state what you’re after in the long haul, others will begin to state what you’re after for you (and unless you’ve built a passionate tribe before launch, it isn’t often a positive assessment).
Will you direct your excess to the investors? To the merchants on your street? To employees? To the community who has followed you? To the community you’re surrounded by? To those who show up? To those who don’t?
If you’re clear about where you’re going early on, it’s easier for people to get on board.
Stay Positive & The Age Of Non-Accountability Is Over
Photo credit
- Practiced Failure - October 9, 2024
- It Might Be A Reflection - October 8, 2024
- The Special Ingredient - October 7, 2024
