Both Numbers

The total number of people who showed up is a vanity metric.

The total number of people who left with more than they came is a value metric.

Alone, both numbers express their own individual narratives.

Combine them into a percentage and you don’t just have a narrative, you have a story that you can make meaningful decisions from.

Stay Positive & Worth Taking A Look At That Last Tracker You Sent, How Many Percentages Are There?

Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.