You can check the boxes.
Others can, too.
But it’s usually what people have to write about outside the boxes that make the difference.
Like Seth says, pretty good is pretty good, but people aren’t going to drive across town for it.
Stay Positive & Go Beyond The Boxes
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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