How you respond to those complaining about your product or service says a lot about what kind of brand you are.
If you don’t respond, that sends one message.
If you respond the same way a competitor does, that sends another message.
If you go above and beyond any response someone has ever received from a brand, that sends another message … one of value.
The same goes for packaging. Do you start with all the product features and benefits or do you tell the story of what values the brand upholds? Do you highlight the ingredient list or do you show a photo of the farmers who grow the ingredients?
Two quick checks to see if your brand is communicating value.
1) Can your competitor say the same thing?
2) Can your customer see their life without you?
Stay Positive & Scary To Answer, But Truth Leads To Improvement
Photo credit
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