A brand is what you do and the impact you make.
The sign outside isn’t your brand – it’s a reminder of your brand and the impact you’re making.
So are the staff shirts that are worn.
So is the logo on your receipt.
Signs are needed.
Without them, how will people be reminded of your brand?
Stay Positive & Signs Are Marketing, BTW
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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