If you’re not breaking something on a regular basis, you’re not pushing the envelop of what’s possible; of what might resonate more with your audience; of what you’re truly capable of.
A culture around permission to break things says a lot about where they stand in line with all of their competitors.
Hint: It’s in front.
Stay Positive & Break Anything Lately?
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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