Often advertising is about bringing one in or getting in front of many so that one-by-one purchases are made. It’s an email to a large group, but only received by one at a time. It’s all 1-1 marketing.
Consider a better form of marketing. The 1-n marketing. The marketing that brings people together.
Invite the board game group in to play together. Start a BIF contest where the winner of a quiz receives a gift and then needs to start a new contest with another gift for all to participate in.
Consider hosting a book club or renting a space to bring passionate social media users together to learn from one another.
What does it look like to go on tour for your profession?
1-1 communications certainly has its place, but if you’re longing for impact and fulfillment, you will have to find ways to bring people together.
Stay Positive & It’s The Connection Economy, After All
Photo credit
- Where Your Company Keeps Its Nerve - May 4, 2026
- Where The Marketing Is Made - May 3, 2026
- The Strategy Is Alive, Which Is Rude But Useful - May 2, 2026
