Our default setting is to use our choices in business to help set the tone of the culture.
We choose to be open 24 hours. We choose to offer paternity leave. We choose to allow dogs inside.
And yet nothing is more culturally establishing than to be clear about the things we choose not to do, be or offer.
The marketing firm chooses NOT to handle social media publishing for its clients. The organization WON’T make an offer on a position until they have viewed applications from people of color. The restaurant chooses to NOT be open after 5 p.m. so staff can be with their family each evening.
The spotlights shine on the positive, but the tension that resonates with people are the things you choose not to do.
Stay Positive & Make Sure To Share What You’re Not, Too
Photo credit
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