A friend of mine purposefully waits for her cereal to get soggy. Now, the way my mind works, I couldn’t help but relate it to businesses. Sure, some people love their cereal soggy, they love that a business is still there even after it gets drowned (e.g., by the economy, by critics, by amazon reviews).
This is fine, I don’t judge her for enjoying her soggy cereal or when people buy clothes from Abercrombie & Fitch. Nor do I judge those who only want the crisp, new; the top of the line crunch and taste of just-poured cereal or fresh creative clothing.
The real problem (aside from milk pouring down your chin when you take a bite) is that cereal gets soggy. Cereal will always get soggy.
You can fight it by putting less milk in the bowl, by dividing the cereal inside the bowl, or by eating the cereal fast, but always, every cereal gets soggy.
Or you can leave your business to run itself and go create a new type of cereal.
Stay Positive & I’ve Never Seen Cereal Get Unsoggy
Garth E. Beyer
Photo credit
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- Half Your Reasons Die Out Loud - August 27, 2026
