Permission is a necessity for a great marketer, not an option.
Before a mass email, a purchased list, a flyer distribution, consider what can be done to earn the permission first.
What can you give away to get the permission? What can you stand for? Who can you connect with first?
Marketing isn’t free. Awareness isn’t free. Both are earned.
Stay Positive & Seek Permission First
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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