Imagine running a subscription service that for years has had the default subscription be monthly. Then you switch it to three years.
Sure, sales from first-timers, habituals and inexperienced folks will increase by 3,500 percent, but at what cost?
Imagine serving a patron a beer at the bar. An expensive one. A big one. And they don’t like it.
Sure you could charge them for it and dump it out in front of them and charge them for another different one, but at what cost?
We can break our hold on integrity for a quick buck, but the cost of doing so (and the inevitable downward spiral that happens when we do) far outweighs the cost of cutting someone slack, of doing the right thing and of having empathy.
Stay Positive & Remember That Golden Rule?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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