The old school way of thinking is to create something and work to convince people they need it. Find the solution first, then look for the problem.
Much more the norm now is to look for the problem and then create a solution for it.
Yet, so often that solution only benefits those who buy in… selfishly it helps your bottom line, but if it’s not significant enough to get others to buy in too, why not create something that helps more people with less?
Consider the type of alarm system on cars. The loud alarm deters carjackers from your car, but there’s no reason they won’t go to your neighbors car without one. This type of alarm protects you, but not others who aren’t investing in it around you.
Now consider the silent alarm. The one that goes off, alerts you and the authorities without making a sound to the thief. Once the carjackers are aware of there being silent alarms in an area, they won’t take the risk of trying your neighbors’ car.
Your car and the car of all those around you becomes that much more safe… merely because a product was designed to help more than just the person paying for it.
How can your product or service help more with less?
Or, if you’re the consumer, what can you invest in for the greater good of you and those around you?
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